Maxima Hair at 555 ("we," "us," or "our") operates the website maximahair555.com and uses third-party booking software (Vagaro) to manage appointments and client records. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.
By using our website or booking an appointment with us, you agree to the practices described in this policy. If you have questions, contact us at 555 W Lancaster Ave, Berwyn, PA 19312.
1. Information We Collect
We collect information you provide directly and information collected automatically when you use our website.
Information you provide:
- Name, email address, and phone number when booking an appointment
- Payment card information, processed and stored securely by Vagaro — we do not store card numbers ourselves
- Appointment history, service preferences, and stylist notes
- Any messages or inquiries you send us
- Your name, mobile number, email, the service you're interested in, your preferred days and times and, for bridal requests, your event date, when you send a request form on one of our offer pages (see Section 4)
Information collected automatically:
- Browser type, device type, and operating system
- Pages visited, time spent on pages, and referring URLs
- IP address (anonymized where possible)
- Cookie and session data (see Section 6)
2. How We Use Your Information
- To book, confirm, remind, and manage your appointments
- To process payments and enforce our cancellation policy
- To send you appointment reminders via text or email (you may opt out at any time)
- To improve our website and understand how visitors use it
- To respond to your inquiries and provide customer service
- To send promotional offers or newsletters, only with your consent
- To comply with legal obligations
We do not sell your personal information to any third party, ever. If you accept cookies, we share limited information with Meta (Facebook and Instagram) to measure and improve our ads, as described in Sections 3 and 4.
3. Sharing Your Information
We share your information only in the following limited circumstances:
- Vagaro Inc. — our booking and client management platform. Vagaro processes your appointment data and payment information under their own privacy policy.
- Google Analytics — anonymized website usage data to help us understand site traffic. No personally identifiable information is shared.
- Meta Platforms (Facebook and Instagram) — only if you click Accept on our cookie banner. The Meta Pixel records page visits, and when you send a request form we tell Meta that a request was made, including your email address, phone number and name in hashed (scrambled, one-way) form, plus your IP address, browser details and ad click ID, so Meta can match the request to one of our ads. Meta handles this data under its own privacy policy. If you choose "Not now," nothing is sent to Meta.
- Namecheap — our web host and email provider. Request form submissions are stored in a database on our hosting account, and request emails pass through our email service.
- Legal requirements — if required by law, court order, or to protect the rights and safety of our staff or clients.
- Business transfer — in the unlikely event of a sale or merger, client records may transfer to the new owner, who would be bound by this policy.
4. Request Forms on Our Offer Pages
Some of our ads link to offer pages with a short request form. When you send one, we collect your name, mobile number and email, the service you're interested in, your preferred days and times and, for bridal requests, your event date. We also record which page you used, the website or ad that sent you (such as the ad campaign name and Facebook click ID), the exact consent wording you agreed to and when, and whether you accepted cookies.
- Why: so we can call, text or email you about your request and book your visit, and so we can see which ads bring in requests
- Where it is kept: in a database on our own web hosting account. A copy is emailed to the salon, and we email you a confirmation.
- Offers and news: we only send you promotional emails or texts if you tick the opt-in box on the form. Reply STOP to any text, or use the unsubscribe link in any email, to opt out.
- How long: request form submissions are deleted automatically 12 months after we receive them. You can ask us to delete yours sooner (see Section 9).
5. Third-Party Booking Platform (Vagaro)
Our online booking is powered by Vagaro. When you book an appointment through our website, you are interacting with Vagaro's platform. Your name, contact details, and payment card are stored in Vagaro's systems, not ours.
Vagaro is a reputable booking platform used by thousands of salons nationwide. Their privacy policy is available at vagaro.com/privacypolicy. We encourage you to review it.
6. Cookies
Our website uses cookies — small files stored on your device — to improve your browsing experience. We use:
- Essential cookies — required for the site to function (e.g., session state)
- Analytics cookies — Google Analytics, used to understand how visitors use our site. Data is aggregated and anonymized. These load only if you click Accept on our cookie banner.
- Advertising cookies — the Meta Pixel, which helps us measure our Facebook and Instagram ads. It loads only if you click Accept on our cookie banner. Your choice is saved in your browser; to change it, clear this site's data in your browser settings.
- Third-party cookies — the Vagaro booking widget may set cookies when you interact with the booking calendar
You can disable cookies in your browser settings, though some site features may not function correctly. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
7. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. Appointment records are typically retained for three years. Request form submissions from our offer pages are deleted automatically 12 months after we receive them. You may request deletion of your data at any time (see Section 9).
8. Security
We take reasonable precautions to protect your information. Our website uses HTTPS encryption. Payment card data is handled exclusively by Vagaro's PCI-compliant payment processing. No method of transmission over the internet is 100% secure, but we strive to use commercially acceptable means to protect your personal data.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct inaccurate information
- Deletion — request that we delete your personal data (subject to legal retention requirements)
- Opt-out — opt out of marketing communications at any time by replying STOP to any text message or clicking unsubscribe in any email
- Data portability — request a machine-readable copy of your data
To exercise any of these rights, call us at (610) 687-2887 or write to us at 555 W Lancaster Ave, Berwyn, PA 19312. We will respond within 30 days.
10. Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes are posted constitutes acceptance of the updated policy.